Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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You’ve tried getting your team to post on LinkedIn. They nod in meetings, but nothing hits. Tools like Hootsuite Amplify promise a fix with admins using AI to create captions, but since the posts don’t feel personal, no one shares them. That’s because Hootsuite Amplify was built for a different era, when marketing meant mass messaging and control. But that doesn’t work on LinkedIn anymore.
The best employee advocacy tools today are built for actual creators, not corporate control. If you want your team to feel proud of what they post (and actually hit “publish”), here are five platforms to consider.
What is Hootsuite Amplify?
Hootsuite Amplify is an employee advocacy platform designed to empower employees to share company-approved content across their personal social media networks, thereby extending the organization's reach and enhancing brand visibility. Amplify is best suited for medium to large enterprises looking to enhance their social media presence through employee advocacy.
Key Features of Hootsuite Amplify
- One-click sharing: Employees can share pre-approved content to platforms like LinkedIn, Twitter, Facebook, and Instagram in one click.
- AI-Powered captions: Amplify’s AI content writer helps admins craft engaging captions, making it easier for employees to share content without needing to create it. Admins can create, edit, and manage content within Amplify. They can also upload links, videos, and images.
- Leaderboards: Amplify incorporates gamified elements such as leaderboards, to encourage friendly competition among employees.
- Analytics: Admins can gain insights into engagement metrics and track the performance of shared content across the entire team.
- Integrations: Amplify integrates with Microsoft Teams, Slack, and UpContent.
- Topic curation: Employees can discover and curate articles and get content ideas to share using UpContent.
Hootsuite Amplify User Reviews
Hootsuite gets mixed feedback depending on where you look. On Trustpilot, most reviews are negative: users complain about surprise charges, trouble canceling, and poor customer support.
On G2, the reviews are more positive, especially for Hootsuite Amplify, which helps employees share company content. Users like its scheduling and sharing tools but say it could use better analytics, mobile support, and a simpler interface. Overall, people find the features useful, but billing issues and support problems hurt trust in the brand.
Hootsuite Amplify Pricing
Hootsuite doesn’t disclose specific pricing details for Amplify, but if you want to access the feature, it is available as part of Hootsuite's Enterprise plan. However, Hootsuite’s Enterprise plan only offers custom pricing.
Hootsuite Amplify Pros
- Makes it easy to share posts with one click.
- Its gamification features help boost engagement.
- Users like its scheduling features.
Hootsuite Amplify Cons
- Amplify is only available in the Enterprise plan
- It has limited video sharing capabilities, according to some user reviews
- Its analytics is limiting for individual insights
- Users complained of the lack of transparency with pricing and billing
- Some users pointed out Hootsuite’s poor customer support
Best Alternatives to Hootsuite Amplify
#1 SocialKit
SocialKit empowers B2B companies to transform their workforce into a powerful content marketing engine on LinkedIn. We help founders and marketing teams unlock their employees' potential as brand advocates, enabling them to create authentic content that builds pipeline and drives revenue growth.
Best for: B2B teams building LinkedIn personal brands to drive pipeline growth.
Key Features of SocialKit
- AI Copilot: Our AI assistant converts your audio notes into polished LinkedIn posts.
- Custom questions: Get personalized prompts to generate content ideas.
- Collaboration: Every user gets a workspace where they can invite team members, set permissions, tags, etc.
- Individual & Team Analytics: Get detailed insights into your overall campaign performance as well as individual performance.
- Native Editor: Edit your LinkedIn posts directly from the app.
- Scheduler: Schedule or publish posts in advance.
- Kanban Board: Organize your posts in column views.
- Post Preview: See how your posts will appear when they are published.
SocialKit Pricing
Our pricing starts at $25 per user per month, which includes 100 credits for AI usage.
SocialKit vs Hootsuite Amplify Compared
Where SocialKit Wins Over Hootsuite Amplify
SocialKit AI Copilot makes posting easy for even non-marketers, unlike Sprout Social’s tool. It is also easy to set up and get started within minutes, while Employee Advocacy has a learning curve.
#2 Sociabble
Sociabble is an all-in-one platform for internal communications and employee advocacy that helps companies amplify their brand voice through their workforce. Created primarily for internal communications, Sociabble functions like a social networking system for companies, with its engaging, Facebook-like interface.
Ideal for: Mid-to-Large B2B Enterprises looking to empower employees for social selling.
Key Features of Sociabble
- AI-generated descriptions: Members can use AI to craft social media captions in their voice.
- Analytics: Access LinkedIn engagement metrics and track campaign performance.
- Contextual content generation: Its AI considers the company's specific context, user profiles, tone of voice, and compliance guidelines to generate content tailored to each social network.
- AI content moderation: Use AI to moderate and approve employee content.
- Audience targeting: Target specific audiences based on their location, job type, preferred language, etc.
- Leaderboards: Assign points, badges and other gamification elements.
- Manage LinkedIn company pages.
- Collaboration: Members can see what colleagues have scheduled and posted.
- Content Curation: Integrates with Feedly and Scoop.it to curate content employees can share.
- One-click sharing
- Post scheduling
Sociabble Pricing
Sociabble doesn't publish standard pricing tiers publicly. Companies need to contact their sales team for personalized quotes based on company size, number of users, and required features.
Sociabble vs Hootsuite Amplify Compared
Where Sociabble Wins Over Hootsuite Amplify
Socciable’s Ask AI provides personalized prompts to brainstorm post ideas, while Amplify doesn’t offer such a feature.
#3 Vulse
Vulse is a B2B employee advocacy platform and LinkedIn content tool designed to help businesses turn their workforce into brand ambassadors while scaling their LinkedIn presence effectively.
Best for: B2B marketing teams that want to create content with individual employees
Key Features of Vulse
- Content ideas planner: Get AI inspired content ideas based on your preferred topics.
- Analytics: Track your personal content performance, including post engagement metrics.
- Multiple Account manager: Manage multiple LinkedIn profiles and company pages from one dashboard.
- Brand Mentions tracker: Monitor, reply, and engage with company page mentions from the app.
- Article Summarizer: It uses AI to transform articles into LinkedIn posts.
- Post scheduler
Vulse Pricing
Vulse has two main plans: Basic ($30/per user per month), and Premium ($57/per user per month). But oddly, employee advocacy is only available in their Pro (enterprise).
Vulse vs Hootsuite Amplify Compared
Where Vulse Wins Over Hootsuite Amplify
Vulse is relatively cheaper per user than Hootsuite’s lowest plan.
#4 GaggleAMP
GaggleAMP helps companies get their employees to share company content on social media. The platform makes it easy for team members to post content and build thought leadership, which helps the company reach more people and sell more through social media.
Ideal for: Large organizations doing employee advocacy on LinkedIn.
Key Features of GaggleAMP
- AI Paraphrase: AI creates multiple versions of a social post for members to share.
- One-click sharing: Employees can engage with company content in one-click
- Scheduler: Post in real-time or choose a time to make it go live.
- Analytics: Track content reach, clicks, and other interactions of the entire team
- CRM integration: Integrates with Salesforce, Hubspot, and Marketo
- Leaderboard: Scoring and ranking system to track the achievements of employees.
- Moderation: Admins review and approve employee content before it can be published.
- Content Feed: Admins can import external content into your Gaggle dashboard.
- Collaboration: Ask questions and start discussions internally with your team.
GaggleAMP Pricing
GaggleAMP prices start at $9,680 per year for the 100-member plan, which translates to $97 per user. Teams with 500+ members will have to contact sales for a custom quote. GaggleAMP also charges for many other essential features that other tools offer for free.
For example, its internal collaboration feature, known as the Community Module, is a $3000-per-year add-on. Its AI Paraphrasing feature also comes with an undisclosed fee.
GaggleAMP vs Hootsuite Amplify Compared
Where GaggleAMP Wins Over Hootsuite Amplify
If you have over 100 team members invested in your advocacy campaign, then GaggleAMP’s plan checks out as less expensive per user, compared to Amplify.
#5 DSMN8
DSMN8 is a dedicated employee advocacy platform that helps employees share company content on LinkedIn. It enables companies to turn their employees into brand advocates and content creators by providing them with a streamlined way to share company-approved content across their personal social media channels.
Ideal for: Enterprise companies looking to turn employees into brand advocates.
Key Features of DSMN8
- Automatic content curation from company website, blog, social media, or jobs page.
- AI assistant to create captions for posts.
- Employee segmentation: Segment staff by department, region, seniority or language.
- Collaboration: Employees can interact, comment, and tag colleagues from a central hub.
- Gamification: Access leaderboards and points to encourage participation.
- Analytics: Track the metrics of individual users, teams, groups, and your entire program.
- Auto-scheduling
DSMN8 Pricing
DSMN8’s plans start from $850 per month, but it is unclear how many users per team this fee covers.
DSMN8 vs Hootsuite Amplify Compared
Where DSMN8 Wins Over Hootsuite Amplify
Amplify is merely an add-on in Hootsuite’s social media management package, and is only available to enterprise clients. DSMN8 is specifically tailored for employee advocacy, and has transparent pricing.
Best Hootsuite Amplify Alternative Per Use Case
The Top Hootsuite Amplify Alternatives At A Glance
Here’s a summary of how the Hootsuite Amplify alternatives compare.
Conclusion
Hootsuite Amplify is an okay platform for employee advocacy, but it's got its downsides. For starters, it's just an add-on, not a dedicated platform like the other options we've covered. Plus, you can only get it with their Enterprise plan, so smaller companies are basically left out in the cold.
But the bigger issue is Amplify and most of these other tools are still stuck in the old way of thinking about employee advocacy. Getting people to repost the same generic brand content or making sure employees don't go off-script. That approach was fine for HR departments trying to control messaging, but it doesn't really move the business needle.
The new way is about helping each person become their own creator. Every team member has their own network, their own expertise, their own way of talking about what they do. When you tap into that, each LinkedIn profile becomes its own marketing channel with authentic content that actually connects with people.
We’re a bit biased, of course, but our tool, SocialKit gets this right and that’s why we stand out from the rest. So if you’re ready to turn your team into a content creation machine and drive revenue, sign up for our free trial today.
