Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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If you're leading marketing or driving growth as a founder, you're likely exploring how to turn your team into LinkedIn advocates. And maybe Sprout Social came up. It's a well-known tool, but their advocacy features are just that: an add-on.
And when employee advocacy is core to your strategy, an add-on often means compromises. Less focus. Less flexibility. More cost for less usage.
In this article, you'll discover platforms built from the ground up to help employees post consistently and build real visibility for your brand.
We’ll show you the 5 best alternatives to Sprout’s advocacy tool, along with their key features, pricing and a side-by-side comparison with Employee Advocacy by Sprout Social, to help you pick the one that fits your team’s size, goals, and budget.
About Employee Advocacy by Sprout Social
Employee Advocacy by Sprout Social, formerly called Bambu, is a platform designed to empower employees to share company-approved content on their personal social media networks. It’s integrated into Sprout’s broader social media management platform. Employees can share blog posts, company news, and relevant content with their connections to boost the brand’s profile. Advocacy is best for mid-to-large companies with active social media strategies and internal comms resources but not ideal for small teams or early-stage startups.
Key Features of Employee Advocacy by Sprout Social
- Centralized content Hub: Quick access to shareable, company-approved content.
- Moderation: Admins can review and pre-approve employee content before it’s shared.
- Click-to-share: Users can share posts via desktop or mobile.
- Internal Collaboration: Distribute content internally via email, Slack, or Teams.
- Gamification: Provides leaderboards and rewards to motivate participation.
- Multi-Language Functionality: To support diverse, global teams.
- Analytics: Admins can track user performance and engagement metrics of the advocacy campaign.
Employee Advocacy by Sprout Social’s Pricing
Sprout Social’s Advocacy tool isn’t a standalone platform. You can only access it by buying it as an add-on to your Sprout Social plan. Even with that, the add-on price isn’t stated clearly on their website. You have to book a demo to learn more.
Employee Advocacy by Sprout Social User Reviews
Employee Advocacy by Sprout Social has 4.4 star rating on G2, highlighting that it is a generally liked tool. Most of the positive feedback mentioned how simple and fast it is for employees to share content. Some also like the pre-approved captions. However, some users had concerns that the repetitive captions from employees may seem spammy or inauthentic. Another user mentioned its lack of granular analytics. Some users reported that customizing the platform to align with specific brand requirements can be time-consuming during the initial setup.
Employee Advocacy by Sprout Social Pros
- Access to pre-approved captions and templates
- You can schedule posts in advance
- Allows users to easily share posts to social media in one click
Employee Advocacy by Sprout Social Cons
- Users complained about poor customer support.
- Customization can be time-consuming during the initial setup.
- Its limited analytics isn’t ideal for users who want deeper insights into engagement patterns and performance.
- Repetitive captions from employees may lead to possible lack of authenticity.
- Some users experienced difficulties with integrations with other social media platforms
Best Alternatives to Employee Advocacy by Sprout Social
#1 EveryoneSocial
EveryoneSocial is an early employee advocacy tool launched in 2013, when employee advocacy wasn’t even common. EveryoneSocial allows a company to leverage its employees to share company content via their social networks. It has clients in industries such as real estate, financial services, and tech.
Key Features of EveryoneSocial
- Content curation: Source company news and curate trending content.
- Post scheduler: Schedule posts in advance or in real-time.
- Leaderboards: Gamify the experience with rankings and scores.
- Analytics: Access analytics on your users’ posts.
- One-click sharing: Share approved content to multiple platforms in one click.
- Moderation: Admins review and approve employee content before it goes out.
- Segmentation: Organize and manage different groups with tags.
EveryoneSocial Pricing
EveryoneSocial’s pricing is unclear. It claims that you can start for “less than $1 per day per user”, but we’re unsure what that really means. Some sources say the average price is $31,000 annually, while others say it costs $20,000 annually, and some say it’s $24/month per user.
Everyone vs Employee Advocacy by Sprout Social Compared
Where EveryoneSocial Wins Over Advocacy by Sprout Social
EveryoneSocial has a free plan, unlike Advocacy with Sprout Social. Also, unlike Advocacy by Sprout Social, is a dedicated employee advocacy platform. That means it offers more advanced features and functions compared to Advocacy, which is only a Sprout Social add-on and may not be so advanced.
#2 DSMN8
DSMN8 is a dedicated employee advocacy platform that helps employees share company content on LinkedIn. Its features allow employees to manage their content and engage with other employees to boost the company’s social media presence.
Key Features of DSMN8
- Automatic curation: Curates content from a website, blog, social media, or job page.
- AI content assistant to create captions for posts.
- Segmentation: Admins can segment content or users into various categories.
- Moderation: Admins pre-approve all captions & visuals.
- Auto-scheduling: Schedule in real-time or in advance.
- Analytics: Get insights into your campaign’s performance, including automatic UTM tracking.
- Integrations: Integrate with Slack, Teams, Microsoft365, Salesforce, and SSO.
- Collaboration: Members can communicate internally through tags, comments, and high-fives.
- Gamification: Provides leaderboards, rewards, and prizes to boost competition
DSMN8 Pricing
DSMN8 has four pricing tiers, with the lowest starting at $850 monthly. Enterprise Plus users need to request a custom quote.
DSMN8 vs Employee Advocacy by Sprout Social Compared
Where DSMN8 Wins Over Sprout Social
DSMN8 is a dedicated employee advocacy tool as opposed to Sprout Social’s version which is merely an add-on.
#3 SocialKit
SocialKit is a creator platform for B2B founders and marketing teams that actively use LinkedIn for employee advocacy. Our tool turns your employees into content creators that can drive demand and generate leads for your business.
Key Features of SocialKit
- AI CoPilot: Turns your audio notes into polished LinkedIn posts.
- Custom questions: Get personalized prompts to brainstorm content ideas.
- Collaboration: Every user has their own workspace. They can invite team members, set permissions, and tag them to give input on post drafts.
- Individual & Team Analytics: Get detailed insights into your team’s performance and know what’s working.
- Native Editor: Edit your LinkedIn posts inside the app.
- Scheduler: Schedule or publish posts directly via the app.
- Kanban Board: View and manage your posts in columns.
- Post Preview: See how your posts will appear when they are published.
SocialKit Pricing
Our pricing starts at $25 per user per month, which includes 100 credits for AI usage.
SocialKit vs Employee Advocacy by Sprout Social Compared
Where SocialKit Wins Over Employee Advocacy by Sprout Social
SocialKit AI Copilot makes posting easy for even non-marketers, unlike Sprout Social’s tool. It is also easy to set up and get started within minutes, while Employee Advocacy has a learning curve.
#4 Highperformr
Highperformr is an AI-powered social media management platform designed for B2B teams focused on sales. It helps these teams monitor their social audience and generate leads by using AI to detect business signals. Highperformr leverages AI to assist in creating content, driving organic growth, and boosting employee advocacy efforts.
Key Features of Highperformr
- AI CoPilot: Generate post drafts from ideas or long-form content.
- Social AI Copilot: Uses AI to research trending social topics based on your interests.
- AI Coach: Get insights and recommendations on how to grow your LinkedIn following.
- Social Audience: AI identifies warm leads from your social media audience.
- Post scheduler: Schedule posts up to 30 days in advance.
- Crossposting: Crossposts across profiles on LinkedIn and X.
- Social Analytics: Track popular posts and monitor your most engaged accounts.
Highperformr Pricing
Highperformr’s prices start from $18/mo.
Highperformr vs Sprout Social Compared
Where Highperformr Wins Over Employee Advocacy by Sprout Social
Highperformr is more transparent with its pricing than Sprout Social with regards to the cost of their employee advocacy add-on. It also provides AI features that make content creation easy, while Advocacy by Sprout Social does not.
#5 Sociabble
Sociabble is a popular internal communications platform that provides employee advocacy to B2B companies. It allows employees to become brand advocates by building thought leadership on LinkedIn X and other social platforms.
Key Features of Sociabble
- Ask AI: This tool autocreates captions to accompany posts.
- Collaboration: Create dedicated channels and chat with team members in-app.
- Team Analytics: Track engagement metrics, reach, and other insights into your campaign.
- Company pages: Manage your LinkedIn company page from the app.
- Scheduler: Get optimized posting times and schedule posts in advance.
- Gamification: Provides points, badges, leaderboards, and rewards to encourage participation.
- Native Sharing: Share files in different formats (photos, videos, GIFs, audio, PDFs) from the app.
- Multi-language translation: Translate posts into different languages for different audiences.
- Integrations with CRM, collaboration, HR, and other tools.
Sociabble Pricing
Sociabble doesn’t publish its pricing. You’ll have to contact their sales team for a custom quote.
Sociabble vs Employee Advocacy by Sprout Social Compared
Where Sociabble Wins Over Employee Advocacy by Sprout Social
Unlike Employee Advocacy by Sprout Social, Sociabble provides AI features for captioning, and has more granular analytics available.
Comparing Employee Advocacy by Sprout Social With the Top Alternatives
Here’s a summary of how the alternatives compare in terms of features.
Conclusion
Sprout Social’s Employee Advocacy tool is able to accommodate large numbers, making it suitable for mid-sized and large organizations. It makes sharing content easy with its one-click sharing feature. And its moderation features gives you control over the messaging across your members.
However, you risk authenticity as captions used by employees become repetitive. Customizing it to match your brand also takes time.
You've now reviewed 5 alternatives that address these issues and more. The one we most recommend is SocialKit, the new tool for doing employee advocacy the right way. SocialKit turns your entire team into an army of creators, helping them to build their own personal brands and using their new influence to drive pipeline.
Get early access today!
